
EVA TALLEY / Principal
It’s no surprise that Eva grew up to be a graphic designer. When Eva was in elementary school she was creating new typefaces while her classmates were coloring pictures. She comes from a family full of artists of all kinds and actually never thought of herself as one. When she found design, she knew right away that her talent and creativity had finally found a home. Eva brings 10+ years of design and marketing experience and was a founding partner of the award winning design team of Luxecetera, Inc. Her client list includes restaurants, photographers, eco-friendly home products and travel agents. Eva would call her style classically modern and clean and she would most definitely say her passion within the design discipline is type and stationery. Creating purposeful and personal design is what she loves best.
When life manages to pull her away from what she hesitates to call work, she likes to spend time at the beach, create healthy new recipes in the kitchen or workout/hangout/play with her boys or amazing girlfriends. She lives in sunny and warm Tampa with her husband and three sons.

LISA REICHMAN / Principal
Wherever she goes, Lisa goes there with style. She understands that real style comes from being neat and organized, but also fun and unexpected. Lisa brings 10+ years of design and advertising experience and was a founder and partner of the award winning design team of Luxecetera, Inc. She creates web and print designs that are crisp, accessible, and elegant. Lisa holds a BFA in Graphic Comm. and a Master of Arts degree from the celebrated Savannah College of Art and Design. Her client list includes museums, top advertising agencies, aquariums, pharmaceuticals, universities, as well as some of the best photographers in the world.
Lisa enjoys creating beautiful things, whether it be textile design, a fabulous new brand or a painting for her child’s room. When she’s not focusing on work, she mixes it up with lots of indoor and outdoor activities. In true Libra form, she believes hard work should be balanced with lots of play and exercise. She is an obsessed Yogi and spends her early am hours bending like a pretzel. Lisa was born and raised in Atlanta, Georgia and currently resides in Philadelphia with her husband and two adorable little boys.

JO TURNER / Client Manager
Our bright and bubbly, British Client Manager Jo, has spent the last year and a half working with design clients from all over the world. As a part of the Luxecetera team, she was able to hone her knowledge of the design industry, as well as form key relationships with partners in the design field. She is now able to bring this knowledge and skill to The Thoughtful Type. Earning her bachelor’s degree in Buckinghamshire, England and subsequently working as an event organizer for the British government’s education strategies, she moved to the US with her husband and oldest son, eight years ago. Her additional qualifications in the UK ranged from the more unusual, neuro-linguistic programming, to leadership and management accreditation (NEBS/ILM).When away from her (very tidy) desk, she loves to travel, stay fit, and catch up with her far-flung family. She now resides in Tampa, Florida, with her husband and two sons, very grateful for the many hours of sunshine and beach lifestyle that accompanies it.

